{"id":70203,"date":"2024-08-06T09:36:42","date_gmt":"2024-08-06T01:36:42","guid":{"rendered":"https:\/\/vertu.com\/?p=70203"},"modified":"2024-08-06T09:36:56","modified_gmt":"2024-08-06T01:36:56","slug":"from-nokia-to-independent-brands-knights-fearless-journey","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/from-nokia-to-independent-brands-knights-fearless-journey\/","title":{"rendered":"\u0645\u0646 \u0646\u0648\u0643\u064a\u0627 \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629: \u0631\u062d\u0644\u0629 \u0646\u0627\u064a\u062a \u0627\u0644\u062c\u0631\u064a\u0626\u0629"},"content":{"rendered":"

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\"\"<\/figure>\n\n\n\n

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In the era of feature phones, VERTU quickly stood out with its unique design and high-grade materials. At that time, there was not much difference in the hardware configuration of cell phone brands, and most of the cell phones adopted similar common mold solutions. However, VERTU took a different approach and turned its attention to the exterior design of the phone. Frank Nuovo, VERTU's designer, with his unique aesthetic and exquisite craftsmanship, endowed VERTU with a distinctive charm. Each VERTU cell phone is handcrafted, striving for perfection in every step of the process, from material selection to production. Sapphire crystal mirrors, ruby bearings, and precious metal shells \u2026\u2026 are the luxurious elements that make VERTU cell phones distinctive in appearance and a symbol of identity and status.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0635\u0639\u0648\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629<\/h4>\n\n\n\n

However, the good times didn't last long. With the advent of the smartphone era, Nokia gradually lost its former glory. In the face of fierce market competition and technological changes, Nokia was repeatedly hit hard and was eventually forced to split and reorganize. As a sub-brand of Nokia, VERTU was not spared either. In 2012, due to financial pressure, VERTU was sold by Nokia to EQT, a Swedish private equity firm, and since then, VERTU has been transformed from a Nokia sub-brand to an independent luxury cell phone brand.<\/p>\n\n\n\n\n\n

The independent VERTU faced unprecedented challenges. Due to the lack of technical support and sharing from Nokia, VERTU's competitiveness in the market gradually weakened. However, VERTU did not give up, but continued to adhere to its luxury positioning and high quality standards. By continuously launching new products and services, VERTU gradually gained a firm foothold in the market. For example, the launch of VERTU Concept is an important milestone. The phone not only reaches new heights in design and craftsmanship, but also incorporates more innovative elements and personalized services. In addition, VERTU has also launched Vertu Concierge, a private secretary service that provides customers with exclusive services around the clock.<\/p>\n\n\n\n

\u0627\u0644\u062a\u0623\u0644\u0642 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h4>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u0625\u0646 \u062a\u0637\u0648\u0631 VERTU \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0631\u0639\u064a\u0629 \u0644\u0634\u0631\u0643\u0629 \u0646\u0648\u0643\u064a\u0627 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0633\u062a\u0642\u0644\u0629 \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0623\u0645\u0631 \u0623\u0633\u0637\u0648\u0631\u064a. \u0648\u0642\u062f \u0646\u0627\u0644\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0641\u0644\u0633\u0641\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0633\u062a\u062d\u0633\u0627\u0646 \u0648\u0627\u062d\u062a\u0631\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0648\u0647\u0646\u0627\u0643 \u0643\u0644 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0644\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 VERTU \u0633\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0639\u0648\u0627\u0645 \u0627\u0644\u0642\u0627\u062f\u0645\u0629.<\/p>","protected":false},"excerpt":{"rendered":"

\u0628\u062f\u0623\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0643\u0623\u062f\u0627\u0629 \u0627\u062a\u0635\u0627\u0644 \u0628\u0633\u064a\u0637\u0629\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0637\u0648\u0631\u062a \u0628\u0628\u0637\u0621 \u0625\u0644\u0649 \u0631\u0645\u0632 \u0644\u0644\u0623\u0632\u064a\u0627\u0621 \u0648\u0627\u0644\u0645\u0643\u0627\u0646\u0629. [\u2026]<\/p>","protected":false},"author":762,"featured_media":70204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68,49,93,71,90],"tags":[],"class_list":["post-70203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-and-phone","category-fashion-and-design","category-vertu-brand","category-vertu-luxury","category-vertu-tech"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/70203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/762"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=70203"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/70203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/70204"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=70203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=70203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=70203"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}