{"id":69773,"date":"2024-08-01T09:18:21","date_gmt":"2024-08-01T01:18:21","guid":{"rendered":"https:\/\/vertu.com\/?p=69773"},"modified":"2024-08-01T14:30:45","modified_gmt":"2024-08-01T06:30:45","slug":"%d8%a7%d9%84%d8%aa%d8%b1%d8%ac%d9%85%d8%a9-%d9%85%d9%86-%d9%85%d9%86%d8%b8%d9%88%d8%b1-%d8%a8%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d8%ac%d9%85%d8%a9-%d9%83%d9%8a%d9%81-%d8%aa%d8%b9%d9%85%d9%84","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/%d8%a7%d9%84%d8%aa%d8%b1%d8%ac%d9%85%d8%a9-%d9%85%d9%86-%d9%85%d9%86%d8%b8%d9%88%d8%b1-%d8%a8%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d8%ac%d9%85%d8%a9-%d9%83%d9%8a%d9%81-%d8%aa%d8%b9%d9%85%d9%84\/","title":{"rendered":"\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629: \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 VERTU \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0642\u0648\u062a\u0647\u0627 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0639\u0648\u0644\u0645\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629"},"content":{"rendered":"

In today's globalized market environment, linguistic and cultural diversity is crucial to a brand's internationalization strategy. Especially for luxury brands, how to cross the language and cultural barriers while maintaining the uniqueness of the brand has become the key to its successful expansion in the global market. Because of the different cultures in different countries, we have to carry out the relevant work with the principle of respecting differentiation. In this paper, we will discuss how to optimize the performance and positioning of luxury cell phone brands in the global market through translation and localization strategies from the perspective of translation ecology. Here we take VERTU as an example to deeply analyze its strategies and practices in translation ecology.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0643\u0645\u0627 \u0646\u0639\u0644\u0645 \u062c\u0645\u064a\u0639\u064b\u0627\u060c \u0641\u0625\u0646 VERTU \u0647\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0627\u062e\u0631\u0629. \u0648\u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0634\u0627\u0626\u0639 \u0647\u0648 "\u062d\u0628 \u0627\u0644\u0641\u0646\u0648\u0646 \u0627\u0644\u062c\u0645\u064a\u0644\u0629" \u0623\u0648 "\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0641\u0646\u064a\u0629"\u060c \u0648\u0627\u0644\u062a\u064a \u0627\u0634\u062a\u064f\u0642\u062a \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629 "virt\u00f9"\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0623\u0635\u0644 "\u0627\u0644\u0623\u062e\u0644\u0627\u0642 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0641\u0636\u064a\u0644\u0629" \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0646\u0634\u0623\u062a \u0627\u0644\u0643\u0644\u0645\u0629 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629 "virt\u00f9"\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0623\u0635\u0644 "\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0641\u0636\u064a\u0644\u0629" \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0648\u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0633\u0627\u062f\u0633 \u0639\u0634\u0631\u060c \u0643\u0627\u0646\u062a \u062a\u0634\u064a\u0631 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 "\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0641\u0646\u0648\u0646 \u0627\u0644\u062d\u0631\u0629 \u0623\u0648 \u0627\u0644\u0641\u0646\u0648\u0646 \u0627\u0644\u062c\u0645\u064a\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0631\u060c \u0648\u0627\u0644\u0630\u0648\u0642\u060c \u0623\u0648 \u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u062c\u0645\u064a\u0644\u0629" \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 "\u0645\u0635\u0637\u0644\u062d \u0639\u0627\u0645 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u064a\u0629". \u0633\u064a\u0637\u0631\u062d \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 - \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 \u0643\u0644\u0645\u0629 "\u0627\u0644\u0641\u062e\u0627\u0645\u0629"\u061f \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0644\u0627 \u0634\u0643 \u0647\u064a \u0623\u0646 "VERTU" \u0644\u0627 \u062a\u0645\u062b\u0644 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0641\u0646 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646\u0647\u0627 \u062a\u0639\u0628\u0631 \u0623\u064a\u0636\u064b\u0627 \u0639\u0646 \u0646\u0641\u0633\u0647\u0627 \u0628\u0627\u0644\u0623\u0646\u0627\u0642\u0629 \u0648\u0627\u0644\u0644\u0637\u0641.<\/p>\n\n\n\n

Translation ecology is a discipline that studies the interaction between language, culture, and society, i.e., strategy research from the perspective of interdisciplinary fields. It emphasizes the consideration of cultural diversity and complexity in the translation process. For a high-end cell phone brand like VERTU, its products are not only communication tools, but also a kind of cultural symbols and identity symbols. Therefore, VERTU's translation strategy in the global market not only needs to accurately convey the technical characteristics and luxury attributes of the product, but also fully consider the cultural characteristics of the target market and consumers' aesthetic preferences. In a nutshell: \u0627\u0644\u0633\u0639\u064a \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0623\u0631\u0636\u064a\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a<\/strong>. \u0639\u0644\u064a\u0646\u0627 \u0623\u0646 \u0646\u0648\u0635\u0641 \u0627\u0644\u062f\u0648\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0646\u062d\u0644\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u062d\u062f\u062f\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u0639\u0627\u062f\u0644 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 "\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a" \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0623\u062d\u064a\u0627\u0621.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

VERTU \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a "\u0627\u0644\u0641\u0623\u0633 \u0630\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0634\u0639\u0628"<\/h2>\n\n\n\n

\u0623\u0648\u0644\u0627\u064b\u060c \u062a\u062a\u0628\u0646\u0649 \u0634\u0631\u0643\u0629 VERTU \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u0644\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u062a\u0631\u062c\u0645\u0629 \u0645\u0648\u0627\u062f \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u064a\u0646\u060c \u062a\u0636\u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u0645\u0648\u0627\u062f\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0627 \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0637\u0644\u0627\u0642\u0629 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646\u0647\u0627 \u0642\u0627\u062f\u0631\u0629 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0645\u0644\u0627\u0645\u0633\u0629 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u0633\u062d\u0631 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0639\u0644\u0627\u0645\u0629 VERTU \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0646\u0647\u062c \u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0642 \u0647\u0630\u0627 \u0634\u0631\u0643\u0629 VERTU \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u062b\u0642\u0627\u0641\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n

\u062b\u0627\u0646\u064a\u064b\u0627\u060c \u0623\u062e\u0630\u062a VERTU \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX).<\/strong> \u062a\u0639\u062a\u0645\u062f \u0647\u0648\u0627\u062a\u0641 VERTU \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0639\u0644\u0649 \u0648\u0627\u062c\u0647\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a \u064a\u0645\u0643\u0646 \u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0648\u0641\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a \u0641\u062d\u0633\u0628 (\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0636\u0631\u060c \u062a\u062f\u0639\u0645 48 \u0644\u063a\u0629 \u0643\u062d\u062f \u0623\u0642\u0635\u0649)\u060c \u0628\u0644 \u062a\u062a\u0643\u064a\u0641 \u0623\u064a\u0636\u064b\u0627 \u0645\u0639 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644\u060c \u0645\u062b\u0644 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0648\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0629 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u064a\u0633\u0645\u062d \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0644\u0640 VERTU \u0628\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0631\u0627\u062d\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\n\n\n\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u0641\u0627\u0639\u0644 VERTU \u0648\u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/strong> \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u062a\u0633\u062a\u062e\u062f\u0645 VERTU \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0648\u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0644\u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0642\u0635\u0635 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u062c\u0645\u0639 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631. \u0644\u0627 \u062a\u0639\u0645\u0644 \u0622\u0644\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u062b\u0646\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0647\u0630\u0647 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u0639\u0644\u0627\u0645\u0629 VERTU \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646\u0647\u0627 \u062a\u0645\u0643\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

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In today’s globalized market environment, linguistic and cultural diversity is crucial to a brand’s internationalization strategy. Especially for luxury brands, […]<\/p>","protected":false},"author":762,"featured_media":69780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68,49,51],"tags":[],"class_list":["post-69773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-and-phone","category-fashion-and-design","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/69773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/762"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=69773"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/69773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/69780"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=69773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=69773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=69773"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}