
{"id":37309,"date":"2024-05-08T18:50:33","date_gmt":"2024-05-08T10:50:33","guid":{"rendered":"https:\/\/vertu.com\/?p=37309"},"modified":"2024-05-08T18:50:33","modified_gmt":"2024-05-08T10:50:33","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%b9%d9%85%d9%84-yoloyolos-nft-ip","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%b9%d9%85%d9%84-yoloyolos-nft-ip\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0639\u0645\u0627\u0644 NFT IP \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 YoloYolo"},"content":{"rendered":"<p>More than one friend has asked me this question, &#8220;Aren't NFTs just a series of pictures? Why would anyone buy them? Can I just go to Taobao and get someone to draw something casually and then sell it? Why would anyone buy it?&#8221; But sometimes, this kind of question also arises in our minds, the old leeks. &#8220;Damn, what the hell is this thing, so ugly, dare to Dutch auction?&#8221; Such questions may never have a standard answer (What is a Dutch auction? See here). But there are still some people trying to find a methodology and fit it into a self-consistent explanation. One of the most sensible explanations that most people agree with is that NFTs are actually about IP. So, is there anyone who believes this and is brave enough to try to verify it? Yes! And there are many, including the one I'm going to write about today &#8211; YoloYolo.<\/p>\n<p>YoloYolo \u0647\u064a \u0645\u0646\u0635\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0631\u0628\u0637 \u062d\u0627\u0645\u0644\u064a NFT \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0623\u0639\u0644\u0646\u062a \u0623\u0645\u0633 \u0623\u0646\u0647\u0627 \u0623\u0643\u0645\u0644\u062a \u062c\u0648\u0644\u0629 \u062a\u0645\u0648\u064a\u0644 \u0623\u0648\u0644\u064a\u0629 \u0628\u0642\u064a\u0645\u0629 3.5 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0641\u064a Web3 ParaFi Capital \u0648 Mirana Ventures \u0648 Morningstar Ventures\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u062c\u0648\u0644\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0647\u0630\u0647 \u0647\u0645 Avalanche Ventures \u0648 UOB Venture \u0648 Signum Capital \u0648 Genblock Capital \u0648 Yolo Investments. \u0648\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0646\u064a\u0644 \u0643\u0648\u0646\u0647\u0627 \u062c\u0648\u0645\u064a\u0632 \u0645\u0646 SoftBank Vision Fund\u060c \u0648\u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0628\u0648\u0631\u0635\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0641\u0631\u0629 Binance Nicole Zhang\u060c \u0648\u0627\u0644\u0645\u0624\u0633\u0633 \u0648\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0634\u0631\u0643\u0629 The Block Mike Dudas.<\/p>\n<p>YoloYolo is a Web3 fashion and lifestyle application that helps brands unlock the potential of Web3. By leveraging the power of Web3 and NFTs, brands can launch unprecedented customer retention and organic growth, which is crucial in today's highly competitive business world and rising customer acquisition costs. At the same time, YoloYolo allows customers and fans to share the value they create. At the same time, YoloYolo is building a bridge between the fashion and lifestyle industry and the Web3 world by matching top emerging IPs with leading brands and creators. YoloYolo will open up new cooperation, growth opportunities, and revenue streams for NFT holders and brands.<\/p>\n<p>\u0645\u0639 \u0635\u0639\u0648\u062f NFTs\u060c \u0638\u0647\u0631\u062a \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u0629 \u0648\u0631\u0627\u0626\u0639\u0629. NFTs \u0647\u064a \u0631\u0645\u0648\u0632 \u0641\u0631\u064a\u062f\u0629 \u0639\u0644\u0649 blockchain \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0623\u0634\u0643\u0627\u0644\u064b\u0627 \u0639\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0648\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0644\u0639\u0627\u0628. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0646\u0627\u0633\u060c \u062a\u0634\u064a\u0631 NFTs \u0625\u0644\u0649 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0631\u0645\u0632\u064a\u0629 (PFP)\u060c \u0645\u062b\u0644 Bored Ape Yacht Club \u0648CryptoPunks\u060c \u062d\u064a\u062b \u062a\u0645\u062b\u0644 NFTs \u0645\u0644\u0643\u064a\u0629 \u0647\u0648\u064a\u0629 \u0648\u0641\u0646 \u0645\u0639\u064a\u0646\u064a\u0646 \u0641\u064a \u0645\u062c\u062a\u0645\u0639 Web3. \u0648\u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u062d\u0642\u064a\u0642\u0629 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0642\u062f \u0644\u0627 \u064a\u0639\u0631\u0641\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633: \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0639\u0638\u0645 NFTs\u060c \u0644\u0627 \u064a\u0645\u062a\u0644\u0643 \u062d\u0627\u0645\u0644\u0647\u0627 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0646\u064a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0645\u062a\u0644\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u062a\u0623\u062c\u064a\u0631\u0647 \u062d\u0633\u0628 \u0627\u0644\u0631\u063a\u0628\u0629. \u0648\u0639\u0644\u0649 \u063a\u0631\u0627\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0647\u0627 \u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631 \u0639\u0644\u0649 \u0622\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0623\u0635\u0628\u062d\u062a \u0647\u0630\u0647 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0631\u0645\u0632\u064a\u0629 \u0627\u0644\u0645\u0631\u0645\u0648\u0642\u0629 \u0647\u0648\u064a\u0629 \u0645\u0647\u0645\u0629 \u0641\u064a \u0645\u062c\u062a\u0645\u0639 Web3.<\/p>\n<p>\u0648\u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631 \u0623\u0635\u063a\u0631 \u0633\u0646\u064b\u0627\u060c \u062a\u0633\u0627\u0631\u0639\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u0646\u0641\u0648\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u064a - \u0641\u0642\u062f \u062a\u0637\u0648\u0631 \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u064a\u062a\u0627\u0641\u064a\u0631\u0633 \u0628\u0633\u0631\u0639\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a. \u0648\u0628\u0641\u0636\u0644 \u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0622\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0628\u0647\u0627 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u062a\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u062a\u0647\u0627 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631\u060c \u062a\u0633\u0639\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0631\u0645\u0648\u0632 PFP NFTs \u0627\u0644\u0631\u0627\u0626\u062f\u0629\u060c \u0645\u062b\u0644 Bored Ape Yacht Club \u0648CryptoPunks\u060c \u0643\u0645\u062f\u062e\u0644 \u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<p>In April 2022, Alexandre Arnault, Vice President of Tiffany & Co., surveyed his Twitter followers on whether Tiffany should customize CryptoPunks pendants. After receiving approval, in August 2022, Tiffany & Co. shocked the crypto world with its 250 limited edition NFTs, allowing CryptoPunks owners to exchange for the right to purchase customized Tiffany pendants, necklaces, and digital renderings of the pendants as NFTs.<\/p>\n<p>Another example is Li Ning, which not only launched a series with Bored Ape Yacht Club #4102 but also appointed it as the manager of the pop-up store. Although it's a bit of a cliche, it's also fun. Through this move, Li Ning further consolidated its position as a pioneer &#8211; becoming the first major Chinese brand to cooperate with the Bored Ape. This partnership is not just a marketing strategy to capture trends. It also fits Li Ning's recent international expansion strategy, combining sportswear, fashion, and lifestyle, targeting young consumers.<\/p>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 NFTs \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062b\u0642\u0627\u0641\u064a\u0629 \u0641\u0631\u0639\u064a\u0629\u060c \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u0648\u0633\u0639 \u0643\u062a\u0637\u0648\u0631 \u062c\u062f\u064a\u062f. \u0648\u0639\u0644\u0649 \u063a\u0631\u0627\u0631 \u062c\u0646\u0648\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0644\u0646 \u062a\u062a\u0636\u0645\u0646 NFT x Brands \u062f\u0645\u062c \u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0648\u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0641\u062d\u0633\u0628. \u0628\u0644 \u0633\u062a\u0633\u062a\u0643\u0634\u0641 \u0623\u064a\u0636\u064b\u0627 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0641\u0631\u062f \u0648\u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u062a\u0631\u062e\u064a\u0635 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0647\u0648 \u062d\u0627\u0644\u064a\u064b\u0627 \u0623\u062d\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 NFTs \u062a\u0636\u0639 \u0623\u064a\u0636\u064b\u0627<\/p>\n<p><img src='https:\/\/vertu-glass.oss-cn-hangzhou.aliyuncs.com\/\/2022\/8\/15\/9\/49\/16\/924446\/admin.center-file-1-32-1660528156.631.gif' alt='\u0635\u0648\u0631\u0629'><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0644\u0642\u062f \u0633\u0623\u0644\u0646\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0635\u062f\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644\u060c &quot;\u0623\u0644\u064a\u0633\u062a NFTs \u0645\u062c\u0631\u062f \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u061f \u0644\u0645\u0627\u0630\u0627 \u064a\u0634\u062a\u0631\u064a \u0623\u064a \u0634\u062e\u0635 [\u2026]<\/p>","protected":false},"author":1,"featured_media":37308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/37309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=37309"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/37309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/37308"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=37309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=37309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=37309"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}