{"id":36709,"date":"2024-05-07T17:11:59","date_gmt":"2024-05-07T09:11:59","guid":{"rendered":"https:\/\/vertu.com\/?p=36709"},"modified":"2024-05-07T17:11:59","modified_gmt":"2024-05-07T09:11:59","slug":"what-kind-of-innovation-is-the-hand-cream-track-ushering-in","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/what-kind-of-innovation-is-the-hand-cream-track-ushering-in\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0646\u0648\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645\u0647 \u0645\u0633\u0627\u0631 \u0643\u0631\u064a\u0645 \u0627\u0644\u064a\u062f\u061f"},"content":{"rendered":"

Image source: Brand provided<\/p>\n

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Hand cream products are ushering in a new round of appearance innovation. Dior's recently launched Le Baume uses a unique pebble shape for its appearance, similar to the palm-sized design of the very popular Glossier hand cream. In addition, brands from emerging markets-such as Haan in Spain and Tamburins owned by Amuse and Gentle Monster in South Korea-have also launched chic portable versions.<\/p>\n

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The appearance of the new generation of hand cream products is a clear shift from the ordinary tubing that consumers were used to before, and also reflects the change in skin care focus since the outbreak. In the era of strict hand washing, the once neglected hand cream has become a new status symbol.<\/p>\n

Growing consumer interest has made hand creams and lotions a very commercially attractive product category. According to the latest data from Euromonitor, sales of high-end hand creams jumped to $0.724 billion in 2022, up 23.5 percent from $0.586 billion in 2019, and are expected to reach $0.813 billion in 2025. A similar situation has occurred in the mass armour market, which will have sales of $2.9 billion in 2022, up 11.5 percent from $2.6 billion in 2019, and is expected to grow to $3.2 billion by 2025.<\/p>\n

Connor Spicer, senior research analyst at Euromonitor International Beauty, believes that the outbreak has greatly changed consumer behavior and the hand care industry is expected to benefit. “Although consumer hygiene practices are not as stringent today as they were at the worst of the epidemic, they are still significantly better than before, especially from a global perspective. Therefore, consumers want to reward themselves with hand care, which is a more prominent idea than ever before.” Spicer said the shift is linked to a trend toward “skincare systemization,” where shoppers pay the same attention to other parts of the body (such as the scalp) and the face.<\/p>\n

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Photo by: Hann<\/p>\n

Pia Fisher, beauty strategist at WGSN, said hand creams represent only a small part of the overall skincare market (worth $151 billion by 2022, according to Euromonitor), but the importance of the category is rising as it becomes a new entry point for luxury brands.<\/p>\n

“We are seeing the lipstick effect (consumers spending more on affordable luxury goods while reducing big ticket purchases) expand into a wider category with the emergence of a ‘self-healing culture'. Hand creams provide the perfect buying opportunity for luxury brands to bring tiny moments of joy to consumers.”<\/p>\n

Price and size are important factors. Dior's Le Baume is made from a single, recyclable material with a Dior Oblique logo motif and costs $60. It rivals the hand cream of peer Chanel, who launched the $63 egg-shaped La Cr\u00e8me Main in 2017 and remains a popular mainstay in many beauty editor handbags.<\/p>\n

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Photo by Chanel<\/p>\n

“Premium hand creams are not cheap, especially when compared to every milliliter of other beauty products. However, this is offset by the fact that hand creams are often sold in smaller