<\/p>\n2023 is the year of the official recovery of the global tourism industry. This year, we saw Europe's largest luxury brands keen to bring audiences around the world to emerging markets: from Christian Dior's early autumn collection in Mumbai, India, to Chanel's 2023 M\u00e9tiers d'Art collection in Tokyo, Japan, brands not only have the opportunity to attract new customers and expand their retail scale, but also support the development of local community crafts.<\/p>\n
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Chanel hosts the 2023 M\u00e9tiers d'Art series in Tokyo, Japan Photograph: Chanel<\/p>\n
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\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u0627\u0644 \u0641\u0644\u0648\u0631 \u0631\u0648\u0628\u0631\u062a\u0633\u060c \u0631\u0626\u064a\u0633 \u0642\u0633\u0645 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0641\u064a Euromonitor International (Euromonitor International)\u060c \u0625\u0646 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0634\u0647\u062f\u062a \u0631\u0643\u0648\u062f\u064b\u0627 \u0641\u064a \u0639\u0627\u0645 2023\u060c \u0648\u0627\u0633\u062a\u0645\u0631\u062a \u0627\u0644\u0635\u064a\u0646\u060c \u0648\u0647\u064a \u0633\u0648\u0642 \u0623\u062e\u0631\u0649 \u0645\u0647\u0645\u0629 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0631\u064a\u0627\u062d \u0645\u0639\u0627\u0643\u0633\u0629 \u0644\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0643\u0644\u064a.<\/p>\n
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Today's VOGUE Business provides a detailed analysis of the four emerging markets that the luxury industry will focus on in 2023, as well as forecasts for their development in the coming year.<\/p>\n
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<\/p>\n
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Other international brands such as Jil Sander and Paris brand Weinsanto were also featured during DFW. In October last year, Tapestry's Michael Kors also announced that it would hold its first fashion show outside of New York in Dubai; last month, Turkish streetwear brand Les Benjamins announced plans to expand its retail business in the Middle East, with the United Arab Emirates and Saudi Arabia being the top priorities.<\/p>\n
<\/p>\n
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Similar to neighbouring UAE, international heavyweights such as Chanel, Dior and Tiffany have taken hold in the market. But with the implementation of the new government's strategy, Saudi Arabia is expected to attract more luxury brands.<\/p>\n
<\/p>\n
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<\/p>\n
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\u0648\u0641\u0642\u064b\u0627 \u0644\u0634\u0631\u0643\u0629 Euromonitor International\u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0635\u0644 \u062d\u062c\u0645 \u0633\u0648\u0642 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062a\u0627\u064a\u0644\u0627\u0646\u062f\u064a\u0629 \u0625\u0644\u0649 \u062d\u0648\u0627\u0644\u064a 1 \u0645\u0644\u064a\u0627\u0631 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u062a\u0627\u064a\u0644\u0627\u0646\u062f\u064a \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2024\u060c \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0640 1 \u0645\u0644\u064a\u0627\u0631 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u062a\u0627\u064a\u0644\u0627\u0646\u062f\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 - \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0645 \u0634\u0631\u0627\u0643\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631 \u0627\u0644\u062a\u0627\u064a\u0644\u0627\u0646\u062f\u064a\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0628\u0646\u0627\u0621 \u0623\u0647\u0645\u064a\u0629 \u062b\u0642\u0627\u0641\u064a\u0629 \u0641\u064a \u062a\u0627\u064a\u0644\u0627\u0646\u062f \u0648\u0622\u0633\u064a\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639.<\/p>\n
<\/p>\n
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At Paris Fashion Week's main fashion show, Thai actors, Internet influencers and celebrities appeared in the front row of the show, including actor Metawin Opas-iamkajorn (aka Win), who sat in the front row at the Prada menswear show in June, and Thai actress and singer Davika Hoorne, who appeared in the front row at the Gucci (Gucci) early spring holiday show in Seoul last May.<\/p>\n
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<\/p>\n
Krit Amnuaydeckhorn also known as PP Krit, on the Miu Miu SS23 women's show in Paris. Thai actor Bright Vachirawit at the Burberry Seongsu Rose pop-up event in Seoul, South Korea. Photograph: Jacopo Raule\/Getty Images<\/p>\n
Luxury brands are hoping actors and celebrities will drive social media buzz during the spring\/summer 2024 fashion season. Actors Wattanagitiphat and Romsaithong, who signed up as Dior's ambassador last June, contributed 24% ($10.5 million) and 17% ($7.6 million), respectively, to Dior's EMV (winning media value). In contrast, Jisoo, the ambassador of South Korea pop band Blackpink, contributed 26% of the brand's total EMV, or $11.5 million. Karla Otto's annual data report predicts that Thai drama will become a key casting strategy in 2023 and is expected to follow a similar trajectory to South Korea popular music. This trend is likely to continue until 2024.<\/p>\n
<\/p>\n
Actors Wattanagitiphat and Romsaithong, who signed up as Dior's ambassador last June, contributed 24% ($10.5 million) and 17% ($7.6 million), respectively, to Dior's EMV (winning media value). Photo by: Dior<\/p>\n
Vietnam and Singapore are also important and growing markets. According to Euromonitor International, the luxury market in Singapore is expected to reach US $9 billion this year and increase to US $11.1 billion in 2024. Vietnam's luxury market is expected to see similar growth: data from market research firm BMI shows that the value of Vietnam's luxury market is expected to reach 0.957 billion billion pounds by 2023 and is expected to grow at an annual rate of 3.3 percent until 2028.<\/p>\n
Luxury giants have begun to expand their retail footprint in both countries. Last July, Vietnam's multi-brand luxury retailer Runway opened its largest flagship store in Ho Chi Minh City, offering a broad portfolio of brands including Chanel, Rick Owens and Self-Portrait. Hermes, Tory Burch and South Korea streetwear brand ADLV also opened stores in the city. Ralph Lauren opened the first local cafe in Singapore's Marina Bay Sands in July last year, while Swiss luxury watchmaker Richard Mille opened its largest flagship store in October last year.<\/p>\n
<\/p>\n
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<\/p>\n
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\n2023 is the “mature” moment for the Indian luxury industry, which was marked by Dior's 2023 early autumn fashion show in Mumbai last March.<\/p>\n
A recent report by Bain & Company said the region is set to “become a magnet for Western brands” with growing interest in luxury goods from local customers, with numerous brands looking to tap into the country's young affluent population. About 1.66 million people in India are expected to have a net worth of more than $1 million by 2027, making it an attractive destination for premium brands.<\/p>\n
<\/p>\n
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<\/p>\n
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In addition to the booming luxury fashion landscape, India is consolidating its position as a beauty hotspot, with emerging brands rooted in Ayurvedic practices particularly thriving. Mergers and acquisitions (M & A) activity has increased, with the involvement of multinational conglomerates such Companies Este\u00e9 Lauder, Puig and L'Or\u00e9al. LVMH's Sephora has partnered with Reliance to help run the beauty giant's stores across the country and tap into the fast-growing beauty and cosmetics market.<\/p>\n
<\/p>\n
LVMH's Sephora has partnered with Reliance to help run the beauty giant's stores across the country and tap into the fast-growing beauty and cosmetics market. Image source: BOF<\/p>\n
According to Euromonitor International, despite a slowdown in M & A activity compared to 2022, the Indian beauty market is still expected to reach $17.4 billion billion by 2025. L'Or\u00e9al's CEO Nicolas Hieronimus said at the company's annual earnings conference in 2022 that 40 percent of L'Or\u00e9al's growth came from “high-potential” emerging countries such as India, Mexico and Brazil.<\/p>\n
<\/p>\n
# Africa's growing influence<\/p>\n
From designers such as Cape Town's Lukhanyo Mdingi winning the 2023 Amiri Prize, to the Lagos Space Programme winning the prestigious Wool Logo Award last May, the focus last year has been on brands both inside and outside the continent as they win international recognition.<\/p>\n
The African continent holds great potential for domestic and international luxury brands, especially as African consumer demand increases and the region's high-spending consumers multiply. However, challenges remain, including socio-economic uncertainty, weak infrastructure, lack of investment and limited education and training systems.<\/p>\n
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\u0641\u064a \u0645\u0627\u064a\u0648 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u062d\u0635\u0644 \u0637\u0648\u0645\u0633\u0648\u0646 \u0623\u062f\u064a\u062c\u0648 \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u0639\u0644\u0645 \u0627\u0644\u0635\u0648\u0641 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0627\u063a\u0648\u0633 \u0627\u0644\u0641\u0636\u0627\u0626\u064a. \u0635\u0648\u0631\u0629 \u0641\u0648\u062a\u0648\u063a\u0631\u0627\u0641\u064a\u0629: \u062c\u0648\u0644\u064a\u0627\u0646 \u0645. \u062d\u0643\u064a\u0645\u064a\u0627\u0646\/\u063a\u064a\u062a\u064a \u0625\u064a\u0645\u062c\u0632 \u0644\u0635\u0627\u0644\u062d \u0648\u0648\u0644\u0645\u0627\u0631\u0643<\/p>\n
Major government agencies are recognizing the potential impact of African fashion on the industry's global ecosystem. The growing interest in the African market prompted UNESCO to publish its first report in October last year, revealing the challenges and opportunities facing the African fashion industry. This is a study that many creatives and organizations in the region have long needed. UNESCO said it plans to continue the research, and by 2025 the government organization hopes to publish more detailed information on how to make the African fashion system prosper.<\/p>\n
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“Attending Lagos Fashion Week is a rite of passage,” Ria Ana Sejpal, founder of Kenya's Sustainable Brands Lilabare, tells us backstage. “This is the fashion capital of Africa.”<\/p>\n
In Paris, 10 designers from Ghana, Nigeria, Colombia, C\u00f4te d'Ivoire, New York and London also presented their collections in the first exhibition hall of The Folklore Connect last September. It's a way for designers to connect with potential buyers during the industry's biggest fashion week without the logistical or financial burden of an independent fashion show.<\/p>\n
From african rhythms to apiano, the continent's music is gaining global popularity, and african fashion brands are profiting from this international attention. African designers (and those in the diaspora) are forging partnerships with some of the continent's biggest music stars.<\/p>\n
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(\u0627\u0644\u0645\u0635\u062f\u0631: Vogue Business)<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
\u0639\u0627\u0645 2023 \u0647\u0648 \u0639\u0627\u0645 \u0627\u0644\u062a\u0639\u0627\u0641\u064a \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u060c \u0634\u0647\u062f\u0646\u0627 \u0623\u0643\u0628\u0631 \u0645\u0639\u0631\u0636 \u0641\u0627\u062e\u0631 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 [\u2026]<\/p>","protected":false},"author":1,"featured_media":36683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-36684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=36684"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/36683"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=36684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=36684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=36684"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}