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<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: teraoasia.com<\/p>\n
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\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: lvmh.com<\/p>\n
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\u0628\u0639\u062f \u0627\u0644\u0628\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0639\u0631\u0636 \u0627\u0644\u0643\u0628\u064a\u0631\u060c \u0627\u0628\u062a\u0643\u0631\u062a \u0639\u0644\u0627\u0645\u0629 \u0633\u0627\u0646 \u0644\u0648\u0631\u0627\u0646 \u0623\u064a\u0636\u0627\u064b \u0645\u0648\u0627\u062f \u0627\u0644\u0639\u0631\u0636 \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u0645\u0631\u062a \u0641\u064a \u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0631\u0629 \u0648\u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0631\u0629\u060c \u0645\u062d\u0642\u0642\u0629\u064b \u0628\u0630\u0644\u0643 \u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0628\u0644\u063a 78%.<\/p>\n
In fact, for luxury brands, “fashion show” carries multiple functions from product display to cultural transmission. The runway is only a part of consumers' understanding of the brand. How to display more yuan of show information online also determines the unique value of the brand to consumers.<\/p>\n
**\u062d\u0648\u0627\u0631 \u0627\u0644\u0645\u0635\u0645\u0645\u060c \u062d\u0642\u0646\" \u0627\u0644\u0631\u0648\u062d \"\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 * * *<\/p>\n
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During the promotion of Louis Vuitton's early autumn men's clothing show in 2024, the brand's men's clothing creative director Pharrell Williams “Fei Dong” announced to enter a number of domestic social media. It is worth noting that the 13 Grammy Award-winning music producer produced the Hong Kong Grand Show for the first time, and its related topics were once on the top of the entertainment list. At the same time, as the creator and leader of pop culture, he has also become a brand. A business card for efficient communication with young users.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/5041\/admin.center-file-1-81-1706493025.732.jpg\")
<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: Heavenraven.com<\/p>\n
In addition, French luxury brand Balmain creative director Olivier Rousteing, Chinese supermodel and Comme Moi brand founder Lv Yan and other fashion celebrities have also entered the social media platform. Outside the show, luxury brands further enrich users' multi-dimensional cognition of their brand creativity and culture through the “backstage perspective” complemented by designers.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/224887\/admin.center-file-1-81-1706493025.733.jpg\")
<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: chinadaily.com<\/p>\n
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Luxury brands' polishing of creativity and the craftsmanship behind their products are also reflected in their control of the fineness of online content.<\/p>\n
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![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/3302\/admin.center-file-1-81-1706493025.734.png\")
<\/p>\n
\u062a\u0635\u0648\u064a\u0631 VOGUE<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/99697\/admin.center-file-1-81-1706493025.734.jpg\")
<\/p>\n
# \u062a\u0623\u0644\u064a\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062d\u0644\u064a
\n# \u0631\u0628\u0637 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0635\u064a\u0646\u064a\u064a\u0646<\/p>\n
With the formation of a new generation of Chinese consumers' cultural self-confidence awareness, “localization” has become an important trend that luxury brands cannot be ignored in the Chinese market. In recent years, the localization strategy of luxury brands no longer stays at the simple misappropriation of Chinese elements, but rises to the deep co-creation at the cultural level, so as to establish closer ties with Chinese consumers. In the construction of digital content, the capture of local cultural signals is also the most important.<\/p>\n
On the eve of the 22 Beijing Winter Olympics, Prada cooperated with DOUYIN CONTENT LAB for the first time to successfully capture the attention of Chinese consumers to female power in sports and cultural signals. The brand tailored the spring and summer 2022 series of clothing for four female athletes, Gong Lijiao, Li Zhixuan, Xiong Dunhan and Yang Shuyu. At the same time, Hong Huang, the authoritative editor-in-chief of “DOU to make films”, served as the creative guide to create videos and blockbusters with the theme of “# Beauty's Own Power”. According to the data, the project was watched 48 million times in total, and the exposure of the whole network exceeded 0.1 billion, the trend of in-brand word search increased by more than 56% year-on-year.<\/p>\n
For 23 years, Prada has been paying close attention to Chinese local female athletes. In July, Prada became the official partner of China's national women's football team. In November, Prada cooperated with DOUYIN CONTENT LAB again to invite Chinese women's football players to continue the topic of “beauty has its own power” and interpret the personalized and diversified Chinese sports spirit and the beauty of female power with the theme of “spiritual inheritance” and “self-challenge. In less than 48 hours after the launch, it has been broadcast more than 0.13 billion times, and the topic “# women's football look is beautiful and rustling” has rushed to the fourth place in the hot list.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/1973481\/admin.center-file-1-81-1706493025.735.png\")
<\/p>\n
\u0635\u0648\u0631\u0629 \u0645\u0646 \u0628\u0631\u0627\u062f\u0627<\/p>\n
Localized creative content in the harvest of traffic and attention at the same time, Prada advocated the “new definition, rethinking and ultimately rediscovering the beauty” brand concept, is also being accepted and recognized by Chinese consumers. According to Dou New Gravity -2023 White Paper on Luxury Industry, the first white paper on China's luxury market released by Giant Engine and Deloitte China, practicality and emotional value are the key factors driving luxury consumption together.<\/p>\n
In addition to cultural signals, stars have also become an important promoter of emotional resonance between luxury brands and local consumers. Star potential energy can not only drive the topic to break the circle, but also arouse Chinese consumers' favorable impression of the brand, and precipitate into brand equity.<\/p>\n
\u0641\u064a \u0634\u0647\u0631 \u0645\u0627\u064a\u0648 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u062a\u0639\u0627\u0648\u0646\u062a \u0644\u0648\u064a\u0633 Vuitton \u0648\u0627\u0644\u0645\u062a\u062d\u062f\u062b \u0628\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0646\u063a \u062c\u064a\u0627\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0639 \"\u0645\u0643\u0648\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u062c\u0648\u0645\" \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0634\u0639\u0628\u064a\u062a\u0647\u0627 \u0628\u0633\u0631\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062c\u064a\u0647 \u0637\u0627\u0642\u0629 \u0627\u0644\u0646\u062c\u0648\u0645 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062e\u0644\u0627\u0644 \u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0648\u0636\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0623\u0639\u0644\u0646 \u0644\u0648\u0647 \u064a\u064a\u0648\u064a \u0627\u0644\u0645\u062a\u062d\u062f\u062b \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u064a\u0627\u0646\u063a \u0645\u064a\u060c \u0639\u0634\u064a\u0629 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0627\u0644\u0623\u0648\u0644\u060c \u0641\u064a \u0645\u0633\u0624\u0648\u0644 \u062a\u0631\u064a\u0645\u0648\u0644\u0648\u060c \u0623\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0634\u0628\u0643\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0627\u0631\u062a\u0641\u0639 11 \u0645\u0631\u0629.<\/p>\n
\u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u062f\u064a\u0648\u0631 \u0623\u0635\u0628\u062d\u062a \u0623\u0648\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0627\u062e\u0631\u0629 \u062a\u0641\u062a\u062d \u062d\u0633\u0627\u0628\u0627\u064b \u0631\u0633\u0645\u064a\u0627\u064b \u0645\u0639 \u062a\u0631\u064a\u0645\u0648\u0644\u0648 \u0645\u0646\u0630 \u0639\u0627\u0645 2018. \u0643\u0645\u0627 \u062f\u062e\u0644\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0645\u062b\u0644 \u063a\u0648\u062a\u0634\u064a \u0648\u0628\u0631\u0627\u062f\u0627 \u0648\u0623\u0631\u0645\u0627\u0646\u064a \u0648\u0641\u0646\u062f\u064a \u0648\u0644\u0648\u064a\u0633 Vuitton\u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0645\u062b\u0644 YSL \u0648\u062f\u064a\u0648\u0631 \u0648\u0625\u0633\u062a\u064a \u0644\u0648\u062f\u0631 \u0648\u0627\u062d\u062f\u0629 \u062a\u0644\u0648 \u0627\u0644\u0623\u062e\u0631\u0649. \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0636\u0631\u060c \u064a\u062a\u0632\u0627\u064a\u062f \u0639\u062f\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u0647\u0632\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u064a\u062a\u0645 \u062f\u0645\u062c \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/127871\/admin.center-file-1-81-1706493025.736.jpg\")
<\/p>\n
\u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0646 \u062a\u0635\u0648\u064a\u0631: \u062f\u064a\u0648\u0631<\/p>\n
\u0648\u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0645\u062b\u0644 \u0627\u0644\u0646\u062c\u0648\u0645 \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0635\u0628\u062d\u062a \u0623\u064a\u0636\u064b\u0627 \u0639\u0627\u0645\u0644\u0627\u064b \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0644\u062a\u0634\u0643\u064a\u0644 \u062a\u0648\u0627\u0635\u0644 \u0641\u0639\u0627\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0635\u064a\u0646\u064a\u064a\u0646.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/2239966\/admin.center-file-1-81-1706493025.736.gif\")
<\/p>\n
# \u0641\u0631\u0648\u0646\u062a\u064a\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a #
\n# 1TP15\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u062a\u062e\u062a\u0631\u0642 \u062d\u062f\u0648\u062f \u0627\u0644\u0632\u0645\u0627\u0646 \u0648\u0627\u0644\u0645\u0643\u0627\u0646<\/p>\n
\u062a\u0643\u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0641\u064a \u0631\u064a\u0627\u062f\u062a\u0647\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0641\u0645\u0639 \u0638\u0647\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u062b\u0644 AI\u060c \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632\u060c \u0648VR\u060c \u0623\u0638\u0647\u0631 \u062c\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0635\u064a\u0646\u064a\u064a\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0628\u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631\u060c \u0648\u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0623\u064a\u0636\u064b\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062e\u062a\u0628\u0631 \u0628\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/9616\/admin.center-file-1-81-1706493025.737.jpg\")
<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: \u0627\u0631\u062a\u062c\u0627\u0641<\/p>\n
In 2023, Gucci will try to move the “Eden Garden” pavilion of the offline “Gucci” collection exhibition online. The brand cooperated with tremolo in AR sticker challenge competition, breaking through the limitation of space and having more possibilities of interaction with consumers. Earlier, when Louis Vuitton launched a joint limited series with artist Yayoi Kusama, the brand launched AR stickers and launched the “pumpkin head” challenge online, which broke the topic circle, with 0.15 billion times of popularity and a population growth of 137. Among them, the Z generation population grew rapidly, that's 31%.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/2428699\/admin.center-file-1-81-1706493025.737.png\")
<\/p>\n
\u062a\u0635\u0648\u064a\u0631: \u063a\u0648\u062a\u0634\u064a<\/p>\n
\u0642\u0627\u0644\u062a \u0634\u0631\u0643\u0629 Chattering \u0644\u0640 VOGUE Business \u0625\u0646\u0647\u0627 \u0633\u062a\u0633\u062a\u0645\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u062a\u0641\u0627\u0639\u0644\u064a \u0623\u0643\u062b\u0631 \u0625\u062b\u0627\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a PICO\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062f\u0639\u0648\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0641\u0636\u0627\u0621\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/1049566\/admin.center-file-1-81-1706493025.738.gif\")
<\/p>\n
# \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a
\n# \u062a\u0648\u0633\u064a\u0639 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062d\u062a\u0645\u064a<\/p>\n
\u0645\u0645\u0627 \u0644\u0627 \u0634\u0643 \u0641\u064a\u0647 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0642\u062f \u0637\u0648\u0631\u062a \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0644 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n
\u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u0640 \"\u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0623\u0628\u064a\u0636 \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0641\u064a \u062f\u0648\u064a\u0646 \u0646\u064a\u0648 \u062c\u0631\u0627\u0641\u064a\u062a\u064a -2023\"\u060c \u064a\u064f\u0633\u062a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0628\u062f\u0639\u064a\u0646 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0627\u0644\u063a\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644 \u062c\u064a\u062f \u0641\u064a \u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u062a\u063a\u0644\u063a\u0644\u060c \u0648\u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u0639\u062f\u0644 \u0646\u0645\u0648\u0647\u0627 \u0641\u064a \u062a\u0648\u0633\u0639 \u0645\u0633\u062a\u0645\u0631. \u0645\u0646 \u0628\u064a\u0646\u0647\u0627\u060c \u062a\u062d\u0638\u0649 \u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0648\u0636\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0641\u0646 \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0631\u0627\u0642\u064a \u0628\u062a\u0631\u062d\u064a\u0628 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0644\u0646\u0645\u0648 \u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629.<\/p>\n
\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0628\u062f\u0623 \u0644\u0648\u064a\u0633 Vuitton \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0648\u0627\u0647\u0628 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0646\u062c\u0648\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0645\u0646 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0647\u0631\u0645\u064a\u060c \u064a\u062a\u0645 \u0631\u0628\u0637 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0648\u0636\u0629 \u0641\u064a \u0623\u0628\u0639\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629. \u0645\u0646 \u0627\u0644\u062a\u0641\u0631\u064a\u063a \u0627\u0644\u0628\u0627\u0646\u0648\u0631\u0627\u0645\u064a\u060c \u0648\u0639\u0631\u0636 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648 OOTD\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u0645 \u062a\u0639\u0632\u064a\u0632 \u062a\u0646\u0648\u064a\u0639 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062b\u0631\u0627\u0621 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u064a\u062a\u0645 \u062e\u0644\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0643\u0633\u0628 \u062f\u0639\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0635\u064a\u0646\u064a\u0629.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/9855\/admin.center-file-1-81-1706493025.739.jpg\")
<\/p>\n
\u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0646 louisvuitton.com<\/p>\n
Different from Louis Vuitton's “high-rise and high-rise” layout of digital ecology, high-end watch brand Longines chose to deepen product expression to achieve the brand's broken circle in the digital ecology. Combined with the product characteristics on the “flying back chronograph”, starting from the key words of pioneer, adventure, challenge, flight, etc., the cooperation of extreme sports, fashion and life attitude has brought about a 317 growth of the total population for the brand.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/8608731\/admin.center-file-1-81-1706493025.739.gif\")
<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: \u0644\u0648\u0646\u062c\u064a\u0646<\/p>\n
Chattering also further told VOGUE Business that the key for luxury brands to build China's digital ecological content is not only to continue the brand's past control of high-quality content and the complete presentation of creative inspiration, but also to think about how to combine with new technologies and new ways of playing, so that the tonality of luxury goods and brand stories can be presented more completely.<\/p>\n
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![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/2217027\/admin.center-file-1-81-1706493025.74.png\")
<\/p>\n
\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: luxuo.vn<\/p>\n
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![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/8292\/admin.center-file-1-81-1706493025.74.png\")
<\/p>\n
# \u0648\u0635\u0648\u0644 \u0645\u0631\u064a\u062d
\n# Build Chinese consumers' luxury consumption mind<\/p>\n
For luxury brands, the significance of China's digital ecology has been upgraded from communication channels to business positions.<\/p>\n
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![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/1997842\/admin.center-file-1-81-1706493025.741.png\")
<\/p>\n
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The first is the improvement of the brand e-commerce infrastructure inside and outside the station. In 2023, Louis Vuitton has helped users to realize the whole process of silky experience from in-station touch, grass planting to official purchase through the tremolo applet. VIP ROOM, the home page of Gucci's brand number, has also realized the jump of the external purchase link, helping the brand to realize the global acceptance of the purchase link.<\/p>\n
It is worth noting that while shortening the consumption link, the display of brand details ICON has also become the key to optimizing the consumption experience of luxury brands. In order to better unify the brand service experience, Bulgari and tremolo have customized the “slide-up ICON”. Through the ICON element that highlights the tonality of the brand, consumers can jump to the off-site brand applet page to learn more product information and enter the brand's purchase channel by simply sliding up and interacting. According to the data, the new form helps the brand to increase the proportion of users to 90%, the favorable feeling of users is significantly increased, and the average daily search is increased by 38%.<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/241891\/admin.center-file-1-81-1706493025.741.png\")
<\/p>\n
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(\u0627\u0644\u0645\u0635\u062f\u0631: Vogue Business)<\/p>\n
![\"\u0635\u0648\u0631\u0629\"](\"http:\/\/cdn-life.vertu.com\/\/2024\/1\/29\/9\/50\/25\/1040624\/admin.center-file-1-81-1706493025.741.png\")
<\/p>","protected":false},"excerpt":{"rendered":"
Reviewing the story of luxury brands in the Chinese market this year, “digitization” is one of the important actions. According […]<\/p>","protected":false},"author":1,"featured_media":36592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-36593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=36593"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/36592"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=36593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=36593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=36593"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}