{"id":36550,"date":"2024-05-07T16:08:37","date_gmt":"2024-05-07T08:08:37","guid":{"rendered":"https:\/\/vertu.com\/?p=36550"},"modified":"2024-05-07T16:08:37","modified_gmt":"2024-05-07T08:08:37","slug":"what-does-the-renewcell-bankruptcy-of-a-swiss-textile-recycling-company-mean-for-sustainable-fashion-3","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/what-does-the-renewcell-bankruptcy-of-a-swiss-textile-recycling-company-mean-for-sustainable-fashion-3\/","title":{"rendered":"\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0625\u0641\u0644\u0627\u0633 \u0634\u0631\u0643\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u062f\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u0633\u0648\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 Renewcell \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u0632\u064a\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629\u061f"},"content":{"rendered":"

\u062a\u0635\u0648\u064a\u0631 \u0647\u0646\u0631\u064a\u0643 \u0628\u0648\u062f\u064a\u0646<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

The Swiss textile recycling company Renewcell long-term supporters including H & M Group and BNP Paribas, and also maintains good cooperation with fashion brands including Inditex, Levi's and Ganni. The company has long been seen as the most sustainable and environmentally friendly company with the promise of large-scale production of new materials, however, Renewcell recently filed for bankruptcy and ultimately failed to achieve the growth targets it has promised to the market since it went public in November 2020.<\/p>\n

\u0648\u0644\u0643\u0646 \u0631\u0628\u0645\u0627 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0647\u0648 \u0645\u0627 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0630\u064a \u0627\u0631\u062a\u0643\u0628\u062a\u0647 \u0634\u0631\u0643\u0629 Renewcell\u060c \u0648\u0644\u0643\u0646 \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u062a\u0633\u0645\u062d \u0628\u062d\u062f\u0648\u062b \u0630\u0644\u0643\u061f<\/p>\n

\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: \u0631\u064a\u0646\u064a\u0648\u0633\u0644<\/p>\n

“Renewcell failed to secure sufficient financing to complete the strategic review announced on November 20, 2023,” the company said in a statement.” The announcement stated that the company had conducted “in-depth negotiations” with its two major shareholders, H & M and Girindus, on a long-term financing solution, but did not find the liquidity funds needed to continue to ensure operations. Renewcell declined to comment further on the matter.<\/p>\n

“We have spent a great deal of time and effort with our consultants trying to ensure that the company has the necessary liquidity, capital and ownership structure to secure its future growth. As part of the negotiations, we have had an intense dialogue with our current major shareholders,” said Michael Berg, chairman of the board of directors, in a statement. “These discussions have not been successful for the owners, new investors, banks and other stakeholders. It's a sad day for nature and our company. This also indirectly proves that the fashion industry lacks leadership and the necessary pace of change.”<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

Photo Source: H & M<\/p>\n

Renewcell has long faced a series of questions about how to deal with the challenge of expanding textile recycling capacity and trying to integrate it into the entrenched, risk-averse fashion industry. Some are skeptical of its IPO strategy. When the Swedish company debuted on Nasdaq First North in 2020, it opened at 76 kronor per share ($7.39 at today's exchange rate), giving it about 0.8 billion kronor ($77.8 million) net of transaction fees. But it got caught up in a recurring dilemma. Questions have been raised about whether the company was prepared to handle the pressures of the capital markets from the start of the IPO.<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0645\u0635\u0646\u0639 \u0631\u064a\u0646\u064a\u0648\u0633\u0644 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631 \u0641\u064a \u0633\u0648\u0646\u062f\u0633\u0641\u0627\u0644\u060c \u0627\u0644\u0633\u0648\u064a\u062f. \u062a\u0635\u0648\u064a\u0631 \u0623\u0644\u0643\u0633\u0646\u062f\u0631 \u062f\u0648\u0646\u0643\u0627<\/p>\n

Last October, Renewcell's shares plunged 77% after a massive sell-off in the previous week. Investors questioned the company's ability to ensure raw material production in sufficient quantities and at low enough prices to produce competitive materials for brands to buy.<\/p>\n

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0644\u062a\u0632\u0645\u064a\u0646 \u0628\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0648\u0636\u0629\u060c \u0641\u0625\u0646 \u062e\u0628\u0631 \u0625\u0641\u0644\u0627\u0633 \u0634\u0631\u0643\u0629 Renewcell \u0642\u062f \u0644\u0627\u0645\u0633 \u0642\u0644\u0648\u0628\u0647\u0645 \u0648\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0647\u0645 \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0639\u0646\u062f \u0627\u0644\u0639\u0645\u0644 \u0636\u0645\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u0627\u0626\u0645.<\/p>\n

Crispin Argento, managing director of The Sourcery, wrote on the Linkedin: “It's not just Renewcell bankrupt, we're all bankrupt.” Peter Majeranowski, co-founder and president of materials start-up Circ, also posted on the Linkedin: “The news of Renewcell's bankruptcy has brought very mixed industry emotions\u2026 Their innovation and drive once infected many of us. My heart goes out to the Renewcell team and all who are feeling the ripple effects of this news.”<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0637\u0648\u0631\u062a \u0634\u0631\u0643\u0629 Renewcell \u0639\u0645\u0644\u064a\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u062f\u0648\u064a\u0631 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0642\u0637\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0639\u0645\u0644\u0629 \u0625\u0644\u0649 \u0645\u0648\u0627\u062f \u0633\u064a\u0631\u0643\u0648\u0644\u0648\u0632\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u062d\u0644 \u0645\u062d\u0644 \u0644\u0628 \u0627\u0644\u062e\u0634\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0644\u064a\u062f\u064a\u0627\u064b \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0641\u0633\u0643\u0648\u0632 \u0648\u063a\u064a\u0631\u0647 \u0645\u0646 \u0627\u0644\u0633\u0644\u064a\u0644\u0648\u0632 \u0627\u0644\u0635\u0646\u0627\u0639\u064a. \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646: \u0623\u0644\u0643\u0633\u0646\u062f\u0631 \u062f\u0648\u0646\u0643\u0627\u060c \u0631\u064a\u0646\u064a\u0648\u0633\u0644<\/p>\n

“As a new player driving change in a very traditional industry, it's hard to innovate. This weekend's news highlights the urgent need for the industry to create a thoughtful architecture among brands, manufacturers, innovators and financiers to effectively integrate exciting new technologies.” Circ's Majeranowski told Vogue Business.<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

# ** \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0631\u062a\u0641\u0639\u0629 * * *<\/p>\n

\u062a\u0642\u0648\u0644 \u0628\u0631\u064a\u0627\u0646\u0643\u0627 \u062e\u0627\u0646\u0627\u060c \u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0645\u0624\u0633\u0633\u0629 Fashion for Good\u060c \u0625\u0646 \u0627\u0644\u062f\u0631\u0633 \u0627\u0644\u0623\u0647\u0645 \u0648\u0627\u0636\u062d: \"\u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0642\u0627\u0626\u0645\u0629\". \"\u0642\u0628\u0644 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0644\u0646 \u062a\u062a\u0627\u062d \u0644\u0647\u0627 \u0641\u0631\u0635 \u0643\u0627\u0641\u064a\u0629 \u0644\u0644\u0639\u0645\u0644 \u0645\u0639 \u0643\u0644 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0648\u0644\u0646 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0648\u0641\u064a\u0631 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0645\u0646 \u062a\u0648\u0641\u064a\u0631\u0647\u0627 \u0644\u0639\u0642\u0648\u062f \u0645\u0646 \u0627\u0644\u0632\u0645\u0646.\"<\/p>\n

\u0625\u0646 \u0635\u0646\u0627\u0639\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0648\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0637\u0648\u064a\u0644\u0629 \u0648\u0645\u0639\u0642\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0647\u0645\u0629 \u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a.<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: nytimes.com<\/p>\n

\u0644\u0643\u064a \u062a\u0643\u0648\u0646 \u0646\u0627\u062c\u062d\u0627\u064b\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0645\u0646 \u0623\u064a \u0634\u062e\u0635 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646\u060c \u0648\u062e\u0627\u0635\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0637\u0644\u0642\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 Renewcell \u0645\u0646 \u0643\u0627\u0633\u062d\u0627\u062a \u0627\u0644\u062c\u0644\u064a\u062f. \u0643\u062a\u0628 \u0645\u0627\u064a\u0631\u0627\u0646\u0648\u0641\u0633\u0643\u064a \u0641\u064a \u0645\u0646\u0634\u0648\u0631\u0647: \"\u0623\u0646 \u062a\u0643\u0648\u0646 \u0631\u0642\u0645 1 \u0644\u064a\u0633 \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0633\u0647\u0644 \u0623\u0628\u062f\u0627\u064b\".<\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621 \u0623\u0646 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u062e\u0637\u0623 \u0634\u0631\u0643\u0629 Renewcell \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u062e\u0627\u0641 \u0645\u0646 \u0641\u0634\u0644\u0647\u0627. \u0644\u0643\u0646 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644 \u0627\u0644\u0623\u062e\u064a\u0631 \u0647\u0648 \u0627\u0644\u0623\u0631\u062c\u062d\u060c \u0648\u0642\u062f \u062a\u062d\u062c\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0627\u0644\u0622\u0646 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0627\u0644\u0643\u0627\u0645\u0646 \u0641\u064a\u0647\u0627.<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: nytimes.com<\/p>\n

\u062a\u062a\u0648\u0627\u062c\u062f \u0634\u0631\u0643\u0629 Fashion for Good \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 Renewcell \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u062a\u0639\u0645\u0644 \u0645\u0646 \u0648\u0631\u0627\u0621 \u0627\u0644\u0643\u0648\u0627\u0644\u064a\u0633 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0639\u0644\u0649 \u0625\u0641\u0644\u0627\u0633\u0647\u0627 \u0639\u0645\u064a\u0642\u0629. \u0642\u0627\u0644 \u062e\u0627\u0646\u0627 \u0625\u0646 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u062a\u062b\u064a\u0631 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0644\u062d\u0629: \"\u0647\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062c\u064a\u0644 \u0627\u0644\u0642\u0627\u062f\u0645 \u0645\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u0635\u063a\u064a\u0631\u061f \u0648\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0633\u0648\u0642 \u062d\u0631\u0629\u060c \u0623\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062f\u0639\u0645 [\u0623\u0648] \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0633\u064a\u0627\u0633\u064a\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0633\u0627\u0639\u062f\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u061f<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

# ** \u0645\u0627 \u0647\u0648 \u062f\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u061f * *<\/p>\n

Whether this news will affect the brand's willingness to cooperate with other new materials companies in the future remains to be seen. But that is partly not the point, Khanna said. This bankruptcy should be a wake-up call for brands to be actively involved in helping innovative start-ups succeed, rather than passively waiting for materials to be ready before starting to use.<\/p>\n

\u0648\u0642\u0627\u0644\u062a \u0643\u0630\u0644\u0643: \"\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627\u060c \u0648\u062f\u0639\u0645 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u064a\u0646 \u0628\u0646\u0634\u0627\u0637 \u062e\u0627\u0631\u062c \u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0648\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0643\u0628\u0633\u0648\u0644\u0627\u062a\u060c \u0648\u0641\u0647\u0645 \u0623\u0646 \u0627\u0644\u0627\u0646\u062a\u0643\u0627\u0633\u0627\u062a \u062c\u0632\u0621 \u0645\u0646 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\". \u0648\u0623\u0636\u0627\u0641\u062a \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0630\u0643\u064a\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0642\u0633\u0627\u0637 \u0648\u0643\u064a\u0641\u064a\u0629 \u062c\u0639\u0644 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0644\u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u0647\u0627.<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: \u0633\u064a\u0631\u0643\u0648\u0644\u0648\u0632<\/p>\n

H & M Group declined to be interviewed for this article, including to answer a question from industry insiders about whether the company could have invested more in the Renewcell, whether in terms of financial, logistical support or in terms of advocacy within the industry. In a statement, the company said it had “continuously supported” the Renewcell's growth over the years and was “confident in its vision” during that time “.<\/p>\n

“As of December 20, 2023, H & M Group has signed a term sheet for the acquisition of 7,000 tonnes of Circulose in 2024 and 11,000 tonnes in 2025. While the company is focused on increasing volumes, we note that it has consistently failed to secure additional demand, leading to the current financial situation and yesterday's bankruptcy announcement,” H & M wrote in a statement. “We actively choose to invest in innovative products and technologies, such as Renewcell products and technologies, and in our portfolio of more than 25 companies, there are also companies such as Infinited Fiber Company, Colorifix and Kintra Fibers. We regret the Renewcell's statement yesterday, but after many discussions have decided that based on the current situation, we cannot invest more money in the company.”<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: \u0633\u064a\u0631\u0643\u0648\u0644\u0648\u0632<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>\n

# **\u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0648\u0646 \u0648\u0635\u0646\u0627\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0645\u062a\u0641\u0627\u0626\u0644\u064a\u0646 * * *<\/p>\n

The inner circle of sustainable fashion took to social media to express disappointment, frustration and outright anger at the Renewcell's failure-placing the blame on a system that wasn't prepared for success rather than on what Renewcell may have done wrong. They made a strong call for brands to take responsibility in changing the way the industry operates and for legislators to enact policies that encourage and incentivize change.<\/p>\n

\"\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0628\u0627\u0644\u0637\u0628\u0639 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u062e\u0644\u0642 \u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0633\u062d\u0628. \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0648\u062c\u062f \u0642\u0637\u0627\u0639 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0639\u0645\u0644 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u063a\u064a\u0631\u0647\u060c \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0633\u0644\u0633\u0644\u0629 \u062a\u0648\u0631\u064a\u062f \u0631\u0627\u0633\u062e\u0629 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0628\u0631 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631\". \"\u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0627\u064b\u060c \u0648\u062a\u0644\u062a\u0632\u0645 Circ \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0644\u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0639 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0643\u0648\u0643\u0628 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0644\u0627\u0628\u0633.\"<\/p>\n

(\u0627\u0644\u0645\u0635\u062f\u0631: VOGUE Business)<\/p>\n

\"\u0635\u0648\u0631\u0629\"<\/p>","protected":false},"excerpt":{"rendered":"

Photo by Henrik Bodin The Swiss textile recycling company Renewcell long-term supporters including H & M Group and BNP Paribas, […]<\/p>","protected":false},"author":1,"featured_media":36549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-36550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-and-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/comments?post=36550"}],"version-history":[{"count":0,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/posts\/36550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media\/36549"}],"wp:attachment":[{"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/media?parent=36550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/categories?post=36550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.vertu.com\/ar\/wp-json\/wp\/v2\/tags?post=36550"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}