{"id":36013,"date":"2024-04-24T09:31:47","date_gmt":"2024-04-24T01:31:47","guid":{"rendered":"https:\/\/vertu.com\/?p=36013"},"modified":"2024-04-24T09:31:47","modified_gmt":"2024-04-24T01:31:47","slug":"lvmh-jewelry-brands-ready-for-battle","status":"publish","type":"post","link":"https:\/\/legacy.vertu.com\/ar\/%d9%86%d9%85%d8%b7-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9\/lvmh-jewelry-brands-ready-for-battle\/","title":{"rendered":"LVMH \u0645\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0645\u0639\u0631\u0643\u0629"},"content":{"rendered":"

According to Fashion Business Alert, Bulgari, LVMH's fine jewelry brand, has appointed Mary Katrantzou as its first creative director of leather goods and accessories collections. In this role, she will collaborate with Lucia Silvestri, the brand's creative director of jewelry, and will be responsible for designing products such as handbags and high-jewelry clutches. Mary Katrantzou's first collection for Bulgari will be available in stores from August this year.<\/p>\n\n\n\n

Her intricate printed dresses bring the myths of ancient Greek civilization to life, which perfectly aligns with Bulgari's design style of incorporating bold color palettes into fine jewelry, drawing inspiration from ancient Roman culture. In a press release, Jean-Christophe Babin stated that Mary Katrantzou's commitment to excellent craftsmanship, unique sense of materials, and love of colour were the primary reasons for her appointment as Creative Director of Leather Goods and Accessories.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This appointment demonstrates Bulgari's intention to enhance its competitiveness in the market through style and handbag categories. Bulgari has always been highly recognizable in the market due to its ancient Roman narrative and strong southern European style, which is formed by iconic elements such as the serpent, mosaic, and eight-petaled flower. Unlike other fine jewelry brands that focus on diamonds, Bulgari's brand image is unique and distinctive. However, the influx of fashion houses into fine jewelry is likely to change this.<\/p>\n\n\n\n

Their arrival has brought a fresh creative perspective to the world of fine jewelry, captivating a generation of visually-oriented young people by incorporating storytelling and styling. While some insiders in the industry have suggested that fine jewelry brands need to establish a deeper foundation of trust with consumers due to the unique nature of their products, Bulgari's sense of crisis is understandable given the loyalty of its core fashion customers.<\/p>\n\n\n\n

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Although Tiffany is experiencing high growth under the group's management, LVMH's fine jewelry and watch divisions, led by Bvlgari and Tiffany, still lag behind in terms of market performance compared to before Tiffany was acquired.<\/p>\n\n\n\n

Bvlgari's foray into the fashion industry may be a misstep, but it reflects LVMH's true intention to establish dominance in the hard-luxury sector, an area in which it excels.<\/p>\n\n\n\n

\"\u06441\u062a\u064a<\/figure>","protected":false},"excerpt":{"rendered":"

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